'Our work has only just begun': Zohran Mamdani, Bernie Sanders and Alexandria Ocasio-Cortez mobilize the base ahead of New York City mayoral race.

Just over a week before New York City’s mayoral election on 4 November, approximately thirteen thousand people filled the Queens stadium for the “NYC Is Not For Sale” rally, headlined by Congresswoman AOC, senator Bernie Sanders and the Democratic mayoral candidate Zohran Mamdani.

The historic open-air venue was packed to the rafters. City residents of diverse ages and origins assembled, but it was the Gen Z crowd that seemed to energize the event.

Many described the rally as more than just a rally. It was a moment of unity, discontent and hope all at once. For one attendee, 23, of Queens, the motivation to attend was simple: “I’m here because the government sucks, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the place to start.”

Crowd Energy and Sentiment

For a local resident, 29, who lives in the neighborhood, the vibe of the event signaled something he hasn’t felt in city elections in a long time. “It’s thrilling that someone who actually might make a difference is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the right moment?”

Another Forest Hills resident, Emily, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this energy. We even went out to vote earlier today because we were preparing to be enthusiastic for everything that he’s for.”

The variety of the crowd reflected the city itself. Longtime residents, recent arrivals, working youth and older adults all were in attendance. For an attendee, 68, from Queens, it was his initial campaign event of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the key issues facing NYC right now are “safety, the trains being safe, and cost of living”, adding that while he’s doubtful about whether Mamdani can fulfill all his pledges, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just hoping somebody is offering some alternatives.”

Another attendee, 30, also from Astoria, said their top priorities were defending LGBTQ+ equality and tackling the city’s affordability crisis. “I think the assemblyman is doing a great job of addressing everything I’m worried by,” they said.

Nicole, 30, expressed similar views, praising Mamdani’s genuineness: “I feel like Mamdani is very genuine in his responses in a way that isn’t typically seen in most politicians. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

Mamdani had a distinct theme he was aiming to get across at the rally; inclusion is NYC’s biggest strength. At one point, he had a Jewish leader, a reverend, and an imam all on stage together in backing his bid. Brad Lander, a past contender in this election, also came out to support Mamdani.

Sanders received the biggest cheers of the evening, tied with only Mamdani himself. Sanders spoke of the significance of electing Mamdani to the role of mayor not only for the sake of making the city more affordable, but also as a means to make a statement to Trump and the billionaires he has in his orbit.

“Ordinary people get one vote,” Sanders said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to choose the candidates they want. That is the context in which this election is occurring.”

The state's leader Kathy Hochul was the only speaker met with mixed responses, with the audience frequently breaking into chants to enthusiastically shout “Tax the rich!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to demonstrate the supporters the importance of her presence and backing.

It was a stark difference to Congresswoman AOC, who spoke just after the governor and was met with the audience calling out for her.

When it came time for the candidate to speak, the crowd had been more than sufficiently hyped. As with the mayoral debate days earlier, he did not hold back at taking jabs Andrew Cuomo.

“Let our message ring so loud that he can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so powerful that he can hear them even if he’s in Westchester tonight.”

But he did not focus excessively on his opponent, instead devoting the latter half of his speech to thanking the alliance who had supported him for the past several months and contributed to his record-breaking campaign.

Perhaps the most memorable moment came towards the end, when he asked attendees who had volunteered and canvassed for his campaign to activate their phone flashes. The crowd immediately lit up in a sea of glowing screens, innumerable.

“Our work has only just begun. On 4 November we set ourselves free,” Mamdani said in his final remarks.

Michelle Shields
Michelle Shields

Elara is a rewards expert with over a decade of experience in loyalty programs and digital marketing strategies.